Studio Press

Advertisers use sex and the objectification of women to sell their products/services.

This causes society to demean women and view them as non-individuals who are to be appreciated only for their body parts, what they will do sexually for a man, and for their undying thirst for and pursuit of this carnal, sexual relationship with a man.

I see this exemplified in commercials, expecially those aired during shows or events that draw largely male audiences. While I often don't even realize the message that I am receiving and perhaps am accepting as normal, I do feel that this portrayal of women is inaccurate, demeaning, and down-right wrong.

The heads of production companies are mostly male, and so are the directors of the commercials we see on TV today. They are in positions to shape how the public views the subjects filmed in their commercials. From this platform, they've used and abused their far-reaching position to display women in fantastical and unreal behaviors.

In order for women to gain an equal share of "We the people" in our country, we must redefine what we as a society call a "woman". Do we really seek a woman that will sexually bend over backwards at our every beck and call? Do we want a woman that satisfies our every sexual desire? Or, as is often shown in media today, multiple women for that same purpose? In our real, day-to-day lives, do we not express the longing for a deeper connection with a woman, more on a personal level than a physical level?

I hope to point out the ridiculous and unrealistic nature of commercial advertising, the ways both men and women reciprocate these sexist images, and possible changes that need to take place in order for women to be viewed as equally as men.

I want to use some of the resources found in the video, Dreamworlds II: Desire, Sex and Power in Music Video, our text, "Oppression, Privelege, & Resistance", and a few other of our readings.